Sales and Marketing


	TradewindsGroupTM

Sales and Marketing

Sustainable, top line growth. It’s what every organization requires to survive. Yet, unless you actively work at it, the customers you have today won’t be yours the next time they’re ready to order. What’s more, obtaining new customers is an expensive and time consuming process.


	Today’s organization must be focused on customer driven order execution (or service delivery) and must understand and exploit business metrics, such as the cost to obtain a new customer and the lifetime value of customer. Equally important is the need to maintain customer loyalty in today’s highly competitive business environment. How can TradewindsGroup* help your organization?*

Improve, simplify or streamline current business processes, procedures and practices
Develop and conduct customer and market research surveys
Develop and launch new products and services
Lower sales and marketing related expenses
Automate current business processes
Develop and implement a formal ethical business practices program
Reduce customer complaints and defections through a formal customer satisfaction measurement process
Assist you in the design and development of a web site to promote your organization
Gather requirements for a Customer Relationship Management/Sales Force Automation (CRM/SFA) system
Conduct a formal CRM software system search, evaluation and selection process
Implement a new CRM system or custom develop a new system

Tradewinds Group, Incorporated. Consultants to Management. Oak Brook, Illinois 60522-3601. 630/221-8089.